First impressions can set the tone of a relationship. If you met a stranger interested in what your business has to offer, would you just blurt out your name and number and walk away? Would you hand them a business card that's dog-eared on the edges and has your dirty fingerprints on it? Would you expect them to contact you if the phone number or email address on your card was wrong?
A properly produced website can create a professional "first impression" for your business.
It's "Street Cred" for Your Business.
People use the internet to look for just about everything these days. According to HubSpot, an inbound marketing and sales platform, 81% of shoppers conduct online research before making big purchases, while 72% of consumers who did a local search visited a store within five miles.* You need to be where your potential customers and clients are. Your competitors are!
A website and the SEO and SEM to fuel it can prevent you from missing out on business.
Just like a phone call, a sales poster or a brochure, a website can tell your customers about new products you're offering, an upcoming event you'd like them to attend, or the benefits of doing business with you. It reaches them when and where you can't.
It sells 24/7/365.
Are the lights out at your business at 3am? Your website can promote and sell to your wide-awake customer...while you're sound asleep.
Now that's a star employee!
It's Your Door-to-Door Salesman.
Not everyone lives near your business. That's why having a website is so important. With it, you can market to a much wider geographic area. Feature your product or service, and let your website do the selling.
It Pays For Itself Many Times Over.
Whether it's a single landing page or a 25-page site with an online store, the initial cost of a professionally created website is a well-spent investment. Once it's up and running, the basic annual upkeep is minimal--a very cost effective way to constantly market your business. How you decide to maintain and update it is totally up to you.
It Saves You and Your Customers Time.
Hours of operation, store location and directions, last minute sales specials can all be displayed on your website, saving everyone valuable time.
It Can Showcase Your Business' Uniqueness.
When you add customer testimonials, answers to frequently asked questions about your business and colorful photos and videos to your website, it can show potential and returning shoppers what you have to offer that's different from your competitors.
If "Sharing is Caring..."
Your website can work wonders for your business. Tips, trends and tricks of the trade can be provided through relevant articles, valuable advice in your blog, or in e-newsletters to interested customers who signed up for them through your website.
It Plays Well With Others.
"No man is an island."
Neither is your website. Cross promotion using other marketing tools is crucial for your business. Here's more on how "viral marketing" can make your website even more valuable through social media, print, video and more.